Woof Wear KTP
Product designer Isabelle Stauber joined Woof Wear on a two-year Knowledge Transfer Partnership (KTP). Supported by key staff at Falmouth University, she used innovative technology to revitalise the company's product design.
Woof Wear is a leading brand of protective products for horses and riders. They are based in Bodmin, Cornwall, and are leaders in several of their market areas. The Woof Boot is famous amongst both professional and leisure riders.
The aim of this project was to develop integrated product design, development and quality capability within the company to drive growth through innovation.
Isabelle, who has an MA in Industrial Design from Central St Martins, joined Woof Wear as a product designer - the first employed by the company. Head of the Department of Design, Patrick Gottelier, oversaw the project and managed the links between Woof Wear and Falmouth University. Mike Woods, lecturer on BA(Hons) 3D Design provided ongoing support.
As an enthusiastic horse rider, Isabelle already had an insight into Woof Wear’s products and the challenges and opportunities for developing their range.
She designed new merchandise such as horse boots, riding gloves and hats, as well as revitalising and improving existing designs.
Access to the wealth of design expertise and specialist equipment at Falmouth University helped Isabelle create tailored product innovation and development systems for the company. She went on to implement these systems, testing and embedding them through a series of increasingly complex design projects.
Isabelle worked with Adam Stringer, Design Enterprise Coordinator at Falmouth University to create high-specification equestrian products using modern technology. They developed a process using a hand-held scanner and specialist computer software to scan objects and create digital 3D images. Using this technology enabled Woof Wear to measure horses’ legs digitally, allowing them to create a database of sizes and design products to exact dimensions.
This team has established a close and effective working relationship, and already we are seeing the effects of knowledge transfer benefitting both the company and the staff and students of Falmouth University.
About KTP projects
KTPs are run by the Technology Strategy board with government funding. They are a partnership between a business and an academic institution, working on a project of strategic importance to the business. The scheme helps companies employ graduates with specialist knowledge and skills to work on a specific business project – giving them invaluable experience and solid training.
KTP associate – Isabelle Stauber
Academic supervisor – Mike Woods, Lecturer on BA(Hons) 3D Design
Lead academic – Patrick Gottelier, Head of the Department of Design
Design support – Adam Stringer, Design Enterprise Coordinator
Company representative – John Felton, Managing Director of Woof Wear