Joel Ferguson

Lecturer, Creative Advertising

After studying multimedia design and branding, Joel began his career by teaming up to start the agency, OTA Durban, in South Africa. He then joined Vega School Durban to lecture in the degree that he had previously completed. After emigrating to the UK, Joel returned to studies and completed his Masters in Games Design, pursuing a long time passion for all forms of games. Joel Ferguson joined Falmouth University in 2019 lecturing on BA(Hons) Creative Advertising.

Email	joel.storm.ferguson@falmouth.ac.uk

Qualifications

Year	Qualification	Awarding body
2010	BA Creative Brand Communication	Independent Institute of Education
2011	BA(Hons) Brand Leadership	Independent Institute of Education
2018	MA Games Design	University of the Arts London

Research Interests

Research interests and expertise

Microtransaction in Video Games
The use of microtransactions in video games to create on going engagement.
The marketing of video games which use microtransactions as a business model.

Teaching

Areas of teaching

creative problem solving
Experience and Digital Culture
Media Lab

Courses taught

BA(Hons) Creative Advertising
MA Creative Advertising

Related courses

Course

Creative Advertising BA(Hons)

As part of this hands-on, CIM-accredited course, you’ll make ads from day one and become adept at communicating ideas. You'll work in creative teams...

Course

Creative Advertising MA

Build your capabilities as a strategically minded advertising creative. You’ll enter an intensive environment replicating a full- service advertising...