You are using an outdated browser. Please upgrade your browser to improve your experience.

Having trouble viewing in Internet Explorer 11? We're working on this. For the best user experience please try using a different web browser.

Skip to main content Skip to search
  • Study
  • Research & Innovation
  • Experience
HomeStaff profilesJoel Ferguson

Joel Ferguson

Lecturer, Creative Advertising

After studying multimedia design and branding, Joel began his career by teaming up to start the agency, OTA Durban, in South Africa. He then joined Vega School Durban to lecture in the degree that he had previously completed. After emigrating to the UK, Joel returned to studies and completed his Masters in Games Design, pursuing a long time passion for all forms of games. Joel Ferguson joined Falmouth University in 2019 lecturing on BA(Hons) Creative Advertising.

Joel Ferguson staff image
Emailjoel.storm.ferguson@falmouth.ac.uk
  • Qualifications
  • Research Interests
  • Teaching

    Qualifications

    Qualifications

    YearQualificationAwarding body
    2010
    BA Creative Brand Communication
    Independent Institute of Education
    2011
    BA(Hons) Brand Leadership
    Independent Institute of Education
    2018
    MA Games Design
    University of the Arts London

    Research Interests

    Research interests and expertise

    Microtransaction in Video Games
    The use of microtransactions in video games to create on going engagement.
    The marketing of video games which use microtransactions as a business model.

    Teaching

    Areas of teaching

    • creative problem solving
    • Experience and Digital Culture
    • Media Lab

    Courses taught

    • BA(Hons) Creative Advertising
    • MA Creative Advertising

    Related courses

    Course
    Course

    Creative Advertising BA(Hons)

    As part of this hands-on, CIM-accredited course, you’ll make ads from day one and become adept at communicating ideas. You'll work in creative teams...

    Course
    Course

    Creative Advertising MA

    Build your capabilities as a strategically minded advertising creative. You’ll enter an intensive environment replicating a full- service advertising...

    CopyEmailFacebookTwitterLinkedInMessenger
    • Courses
    • Departments
    • Staff
    • Academic partnerships
    • Jobs
    • Corporate information
    • News
    • Alumni
    • Contact
    • Find us
    • Events
    • Staff & Student Portal
    • Falmouth Campus
      Woodlane, Falmouth
      Cornwall TR11 4RH
      01326 211077
    • Penryn Campus
      Treliever Road, Penryn
      Cornwall TR10 9FE
      01326 370400
    © Falmouth University 2021
    • Accessibility Statement
    • Data Privacy
    • Copyright
    • Terms of Use
    • Cookie Policy
    • Student Regulations

    TEF Gold Logo