Creative Advertising BA(Hons)
Pitching, hustling, scribbling, sea swimming, protesting, researching, dog-walking, writing, experimenting, crafting and – most of all – having a blast. That’s why the students in our ad school win award after award.
|Course Duration||3 years|
Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is one of the most successful in the world. You'll find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden+Kennedy, Iris Worldwide, DDB, McCann, Havas and many more.
- Have the chance to interact directly with advertising agencies, learn how they operate and network with professionals
- Work with different creative partners and hone your own collaboration and teamworking skills
- Gain practical knowledge of how to establish a real business through a 12-week Dragons’ Den-style module, developed in collaboration with industry practitioners
- Work on real agency and client briefs including the opportunity to pitch ideas to creative directors at agencies such as Ogilvy UK, with the chance to win paid internships
In response to the Covid-19 pandemic, we have reviewed and made changes to our courses to provide flexible, blended delivery that offers high-quality digital engagement and access to face-to-face teaching in our facilities. You can see how your course may be adjusted by viewing the changes for the current academic year by visiting our welcome letters & latest course updates pages
What our students do
Adland: Creative Advertising students create in-house newspaper
Emerging Talent Celebrated at Global Awards
How to get Ahead as a Creative with Intern Mag’s Alec Dudson
Falmouth Most Successful Uni at D&AD
Students Sweep D&AD New Blood Awards
MA Advertising Students Nominated for Chip Shop Awards
Creative Advertising Competition Winner Announced
Advertising Students Space Talk with Melissa Thorpe
D&AD Wins for Creative Advertising Students
See a selection of digital publications and portfolio work from our Creative Advertising students.
What our graduates do
From award-winning creative teams to strategic planners to account executives, our graduates continue to strengthen our ties to the industry.
Creative collaboration: Jessica Kielstra & Nina Forbes
Grads Second in Young Lions Comp
Graduate is Outspoken
Advertising Graduates Gain Extra Qualification
Advertising Partnership Featured in Magazine
Adland's Dynamic Duo
What you'll learn
Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and technologically literate advertising professional. You'll develop the knowledge, empathy and skills to operate as a creative problem-solver in collaborative teams, producing impactful and engaging advertisements.
We'll explore brands, the fundamentals of marketing communications, and the essential techniques for creating an ad. You'll also familiarise yourself with different creative roles and departments in agencies.
Taking on workshops, crits and studio-based activities, you'll learn art direction, copywriting, planning, pitching and creative problem-solving techniques, while our dedicated technician will help you develop your Adobe suite skills.
Design and Art Direction
Learn the creative process from scamps to ads. Learn to arrange typography and imagery for maximum effect.
Write engaging copy for different channels, from radio and TV to social media. Learn about modes of writing and experiment with developing a tone of voice for brands.
Creative Problem Solving
Work collaboratively in teams to use different methods to explore real world problems. Come up with innovative solutions and ideas to tackle them.
Practice the art of pitching and create a self promotional film. Learn how to present yourself confidently and memorably to your audience. Work on content production, whilst rotating creative partners on a weekly basis.
What can advertising history teach us today? In this module, you'll explore the stories from Adland's past and discover lessons that are still useful today.
Strategy and Planning
In this module, you'll develop the skills to listen to the voice of the consumer. You'll explore techniques for gathering audience insights and learn how to put together a professional creative brief.
This year is all about applying your skills from Year one. You'll progress beyond ad creation to multimedia, multichannel campaigns and tackle fully-fledged briefs. You'll hone your collaborative skills by working in creative teams, and have the chance to complete a work placement or find an industry mentor to help with your career aspirations.
Alongside this, you'll use theories to critically reflect on technology's impact on brands and consumers, and join industry debates and scholarly discussion through speculative work.
In this module, you'll experiment with new creative tools for content production. Create experiences and tell stories that work across a sweep of digital technologies such as AR/VR, algorithms, platforms and environments.
You'll work on a range of briefs to develop fully-fledged advertising campaigns. This includes creating content for video, radio, online, print and social media.
Learn theories and methods from behavioural science to understand the psychology behind human behaviour and decisions.
Develop employability skills specific to the creative industries. Discover and reflect your career options, undertake a short work experience and document your personal journey.
Learn about brands. Create a brand from scratch and launch it via an advertising campaign.
You'll begin to shape your professional and creative identity by immersing yourself in a series of live or self-initiated briefs. These include a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM). You'll also develop your entrepreneurial skills to help you turn your ideas into business plans.
Advanced Campaign Creation
Work on a live brief and pitch to real clients every two weeks. Previous brands for these briefs include: BBC, Museum of London, Ted Baker, Spaceport Cornwall, Avis, Sane (mental health charity), WKD, National Trust, YHA, Confused.com, Waterwise.
Final Year Project (CIM accredited)
Design and conduct primary market research for a brand. Develop a fully integrated campaign based on your findings. You will have the option of further gaining Chartered Institute of Marketing (CIM) professional qualification before graduation.
Start your own real business using a 'seed fund' from the university. Learn methods and techniques for testing and developing a business model for your side hustle.
Work on live and competition briefs for brands such as Nike, Adidas, Durex, Lego, Twitter, Burger King and GiffGaff. Produce a distinctive portfolio that will be exhibited in London during the summer.
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
From module information to course aims and assessment criteria, discover the full course details.
We are making changes to our curriculum framework for courses starting in 2022. Modest amendments to our course module structure will provide you with new opportunities to collaborate and co-create with students from across disciplines during your studies.
This course page will be updated when these changes have been finalised and applicants will be notified.
How you'll learn
This practice-based course mirrors life in a creative agency. You'll work as an art director or copywriter in a creative team of two, taking on real agency briefs and challenges, while visiting industry professionals will share insights and stories through lectures and masterclasses. Regular learning will come through lectures, seminars, team and individual tutorials, demonstrations and practice-based workshops.
How you'll spend your time
How you'll be assessed
The above percentages relate to 2019/2020 data.
Reflecting the industry, we encourage self-evaluation at the end of each project and support this via personal development plans.
Assessment is based on a combination of:
- Portfolio work
- Individual and group projects
- Essays and critiques
- Final dissertation
Our staff come from agencies like Saatchi & Saatchi, Wunderman Thompson, Ogilvy and Fallon. We also have partnerships with agencies like Droga 5, Ogilvy, M&C Saatchi, Poke, VCCP, AMV BBDO, and Wunderman Thompson.
Some members of staff only teach on specific modules, and your course might not feature every member shown here.
Dr Cui Su
After her boss at Young & Rubicam told her 'you're the best account handler I've ever had but go,...
Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about search engines while...
Rob graduated from the Royal College of Art in 1977 with an MA in Graphic Design. It then took a...
I joined Falmouth University in 2014 and worked primarily as a freelance digital designer before...
After considering Art then English, Jono chose to study graphic design. Within a year of...
In addition to teaching at Falmouth, Rebecca is one half (the copywriter) of a freelance creative...
Award winning creative director, senior lecturer BA(Hons) Creative Advertising, Falmouth University...
Meet Tom. Our globe trotting, never stopping, rule breaking, hip shaking, movie watching, picture...
I'm a design educator and researcher. Currently AHRC funded PhD candidate at Loughborough Design...
Katie has worked as a creative copywriter and creative director at a raft of top London agencies,...
After studying multimedia design and branding, Joel began his career by teaming up to start the...
Paul Mulraney is a lecturer and creative director, specialising in professional practice in film ...
- Dedicated studio space.
- Digital labs, lecture theatres and seminar rooms.
- Library housing 140,000 books, 17,000 DVDs/videos and over 400 journal titles.
How to apply
Apply via UCAS
Ready to join us? If you're applying through UCAS Apply and Track, you'll need to reference the university and course codes below.
- University code: F33
- Course code: N561
We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.
As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma.
For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.
If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.
If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.
UK applications: 29 January 2021 (for equal consideration)
Late applications will be considered if there are places available.
International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.
What we're looking for
We want someone who:
- Is enthusiastic about the subject, with a passion for ideas and creative thinking.
- Has related extracurricular activities or work experience.
- Can communicate effectively.
- Can express ideas and opinions demonstrating an emerging knowledge of the industry, popular culture and creative practice.
- Can critique and analyse an inspiring advertising campaign, including its target audience and effectiveness.
- Has a willingness and desire to share ideas and work with a partner.
Fees, costs & funding
Typical course costs
- £290 - Recurring annual costs
- £260 - One off costs for the course duration (compulsory trips, final portfolios or shows, etc)
- £800 - Optional study visits and placements for the course duration
If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.
The figures above don't include accommodation and living costs
Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.
For information about funding available, please visit our undergraduate funding page.
Ask a student
What better way to find out about life at Falmouth University than by asking our current students?
From course details, our facilities and the local area to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.