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Business & Digital Marketing BSc(Hons)

Prepare yourself for a career in the fast-paced and ever-evolving world of business and digital marketing. Focused squarely on the future marketplace, you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm.

Business & Digital Marketing BSc(Hons)

Key details

LocationPenryn Campus
Course Duration2 years / 3 years
AttendanceFull-time
UCAS code3B5H/3B6H
Contact01326 254350

Apply now

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Introduction

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

  • Be an active part of Gallos, our thriving student-led agency
  • Work on live briefs, building your industry network
  • Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
  • Work with industry connected and research active staff

Covid-19 update

In response to the Covid-19 pandemic, we have reviewed and made changes to our courses to provide flexible, blended delivery that offers high-quality digital engagement and access to face-to-face teaching in our facilities. You can see how your course may be adjusted by viewing the changes for the current academic year by visiting our welcome letters & latest course updates pages

  • Students
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    What our students do

    Business students sat on pebble cushions discussing ideas.
    Business students looking at work
    Business students constructing with lego
    Students sitting on brightly coloured cushions and chatting.
    Business student writing on a white board
    Business students working on laptops

    What our graduates do

    Our graduates could go on to work as digital account managers, communication officers, social media marketing associates, content marketers, brand managers, digital marketing managers and marketing consultants within this evolving and dynamic industry.

    Course details

    What you'll learn

    In order to give you a fully balanced learning experience, you'll take on one module from our three categories each term. 'External' modules focus on market research, customers and industry partners. 'Internal' modules explore the way businesses manage themselves, from finances to operations, to people. 'You' modules are all about your own personal development, focusing on creativity, self-reflection and specialist knowledge.

    • Stage one
    • Stage two
    • Stage three
    Stage one

    During the first year of your digital marketing degree, you'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you'll get to grips with finance and marketing, and develop an ability to understand and influence people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.

    Modules

    Market Intelligence
    Present and Future of Marketing Communications
    The Art of Strategy
    Decision Making and Consumer Behaviour
    Design Thinking
    Navigating Uncertainty

    Stage two

    Expanding on your specialist skills and knowledge, you'll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.

    Modules

    Complex Problem-Solving
    B2B and the Marketing Ecosystem
    Intelligent Brand Building
    Demonstrating Sustainability
    Financial Insights
    Collaborative Project: Marketing in Digital Environments

    Stage three

    As you develop your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.

    Modules

    Creative & Ethical Leadership
    DataLab: Generation, Analysis, Iteration
    Consumer Psychology and Emotion by Design
    Crafting Your Future: Professional Practice and Research
    Social Action Project

    The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

    From module information to course aims and assessment criteria, discover the full course details for the 2 year course and 3 year course

    We are making changes to our curriculum framework for courses starting in 2022. Modest amendments to our course module structure will provide you with new opportunities to collaborate and co-create with students from across disciplines during your studies.

    This course page will be updated when these changes have been finalised and applicants will be notified.

    How you'll learn

    Through this hands-on business and digital marketing degree, you won't just develop core skills and knowledge; you'll also get real-world experience. As part of our student-led agency, Gallos, you'll pitch strategies, implement projects, create and deliver client campaigns, and evaluate their success using data and analytical techniques.

    Each module will typically include a one-hour lecture and a two-hour seminar, during which you'll apply your knowledge to your own live projects with the support of the faculty team. You'll also take on challenges from industry professionals, and fit online lectures into your schedule.

    Staff

    From Rolls Royce to Star Wars, our staff come with a wealth of business experience - providing the academic theories behind the real business world. And through constant collaboration, you’ll learn from the University’s sector-specific mentors.

    Some members of staff only teach on specific modules, and your course might not feature every member shown here.

    Staff profile
    Staff profile

    Adrian Bossey

    Head of Business & Experience Design

      Adrian Bossey is Head of Subject at the School of Entrepreneurship, Falmouth University and...

    Staff profile
    Staff profile

    Dr Ufi Alpsahin Cullen

    Senior Lecturer

    Dr Ufi Cullen is a Senior Lecturer in Entrepreneurship at Falmouth University Business School. She...

    Staff profile
    Staff profile

    Dr Jeremy Richards

    Senior Lecturer

    Jeremy has 30 years’ experience of the management and commercial exploitation of research and...

    Facilities

    • IT suites and software packages.
    • Specialist media facilities for producing promotional material and audio-visual content.
    • Libraries containing 140,000 books, 17,000 DVD and video titles, and electronic and journal resources.

    Take a virtual tour

    How to apply

    Apply via UCAS

    Ready to join us? If you're applying through UCAS Apply and Track, you'll need to reference the university and course codes below. 

    • University code: F33
    • Course code: 3B5H/3B6H

    Apply now

     

    Applying as an international student? 

    International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our International applications page.
     

    International applications

     

    Application advice & interview information

    Go to Toolkit
    • Entry requirements
    • Language requirements
    • Deadlines
    Entry requirements

    We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

    As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma. 

    Check how many points your qualifications are worth

    Language requirements

    For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

    If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

    If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.

    Deadlines

    UK applications: 29 January 2021 (for equal consideration) 

    Late applications will be considered if there are places available. 

    International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

    What we're looking for

    We want someone who:

    • Has business knowledge, experience, and an enquiring attitude.
    • Shows self-motivation, a good work ethic, resilience, and perseverance.
    • Wants to learn, is open-minded, and takes on uncertainty and challenging situations.
    • Values others’ opinions and backgrounds, and accepts feedback to improve their reputation and performance.
    • Can take responsibility for their actions and behaviours.

    Fees, costs & funding

    Tuition fees

    • Tuition fees 2020-21
    • Tuition fees 2021-22
    Tuition fees 2020-21

    3 year course

    £9,250 per year - full-time UK/EU

    £16,000 per year - full-time international

    2 year accelerated course

    £11,100 per year - full-time UK/EU

    £19,000 per year - full-time international

    Tuition fees 2021-22

    3 year course

    £9,250 per year - full-time UK

    £16,950 - full-time EU

    £16,950 - full-time international

    2 year accelerated course

    £11,100 per year - full-time UK

    £19,000 - full-time EU

    £19,000 - full-time international

    Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

    Funding

    For the two-year, accelerated degree, students may be eligible for an amount of Long Course Loan in addition to the standard maintenance loan, from Student Finance. The exact amount of funding support you'll receive will be calculated by your regional funding body on application.

    For further information about funding, please visit our undergraduate funding page

    Ask a student

    What better way to find out about life at Falmouth University than by asking our current students? 

    From course details, our facilities and the local area to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

     

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