Business & Digital Marketing BSc(Hons)
Blend degree-level marketing theory with intense practical work, learning everything from website and app design to consumer behaviour and social media, on a course that prepares you to work in one of the fastest moving and most exciting parts of the creative industries.
Key details
| Location | Penryn Campus |
|---|---|
| Course Duration | 2 years / 3 years |
| Attendance | Full-time |
| UCAS code | 3B5H/3B6H |
| Contact | 01326 254350 |
Apply now
Introduction
You'll explore communications across all platforms, but specialise in digital, future-proofing yourself for a career in business and marketing.
You will:
- Be an active part of Gallos, our thriving student-led agency
- Work on live briefs, building your industry network
- Collaborate with digital innovators across the region, including company founders in our award-winning Launchpad programme
- Work with industry connected and research-active staff
Covid-19 update
In response to the Covid-19 pandemic, we have reviewed and made changes to our courses to provide flexible, blended delivery that offers high-quality digital engagement and access to face-to-face teaching in our facilities. You can see how your course may be adjusted by viewing the changes for the current academic year by visiting our welcome letters & latest course updates pages
What our students do
What our graduates do
Our graduates could go on to work as digital account managers, communication officers, social media marketing associates, content marketers, brand managers, digital marketing managers and marketing consultants within this evolving and dynamic industry.
Course details
What you'll learn
In order to give you a fully balanced learning experience, you'll take on one module from our three categories each term. 'External' modules focus on market research, customers and industry partners. 'Internal' modules explore the way businesses manage themselves, from finances to operations, to people. 'You' modules are all about your own personal development, focusing on creativity, self-reflection and specialist knowledge.
During the first year of your digital marketing degree, you'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you'll get to grips with finance and marketing, and develop an ability to understand and influence people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.
Modules
Market Intelligence
Present and Future of Marketing Communications
The Art of Strategy
Decision Making and Consumer Behaviour
Design Thinking
Navigating Uncertainty
Expanding on your specialist skills and knowledge, you'll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.
Modules
Complex Problem-Solving
B2B and the Marketing Ecosystem
Intelligent Brand Building
Demonstrating Sustainability
Financial Insights
Collaborative Project: Marketing in Digital Environments
As you develop your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.
Modules
Creative & Ethical Leadership
DataLab: Generation, Analysis, Iteration
Consumer Psychology and Emotion by Design
Crafting Your Future: Professional Practice and Research
Social Action Project
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
From module information to course aims and assessment criteria, discover the full course details for the 2 year course and 3 year course
How you'll learn
Through this hands-on business and digital marketing degree, you won't just develop core skills and knowledge; you'll also get real-world experience. As part of our student-led agency, Gallos, you'll pitch strategies, implement projects, create and deliver client campaigns, and evaluate their success using data and analytical techniques.
Each module will typically include a one-hour lecture and a two-hour seminar, during which you'll apply your knowledge to your own live projects with the support of the faculty team. You'll also take on challenges from industry professionals, and fit online lectures into your schedule.
Staff
From Rolls Royce to Star Wars, our staff come with a wealth of business experience - providing the academic theories behind the real business world. And through constant collaboration, you’ll learn from the University’s sector-specific mentors.
Some members of staff only teach on specific modules, and your course might not feature every member shown here.
Dr Danielle Barrios-O'Neill
Dr Danielle Barrios-O'Neill is a Senior Lecturer in Entrepreneurship, having previously taught in...
Professor Chris Archer-Brown
Chris spent the majority of his early career in software and technology services. He was part of...
Sara Pugh
Sara Pugh, Business Mentor and Team Coach for BA (Hons) Business Entrepreneurship, has been...
Dr Ufi Alpsahin Cullen
Dr Ufi Cullen is a Senior Lecturer in Entrepreneurship at Falmouth University Business School. She...
Adrian Bossey
Adrian Bossey is Head of Subject at the School of Entrepreneurship, Falmouth University and...
Dr Jeremy Richards
Jeremy has 30 years’ experience of the management and commercial exploitation of research and...
Facilities
- IT suites and software packages.
- Specialist media facilities for producing promotional material and audio-visual content.
- Libraries containing 140,000 books, 17,000 DVD and video titles, and electronic and journal resources.
How to apply
Apply via UCAS
Ready to join us? If you're applying through UCAS Apply and Track, you'll need to reference the university and course codes below.
- University code: F33
- Course code: 3B5H/3B6H
Apply now
Applying as an international student?
International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our International applications page.
We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.
As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma.
For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.
If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.
If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.
UK/EU applications: 15 January 2021 (for equal consideration)
Late applications will be considered if there are places available.
International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.
Interview information & application advice
Apply for Undergraduate Courses
There's still time to join our undergraduate community in 2020. Find out key dates and get application information and advice.
Personal Statement Guide
How do you write a personal statement and what should you include? Read our advice.
Interview Information: Business & Digital Marketing BSc(Hons)
Find out what to expect from your Business & Digital Marketing interview.
After You Apply
Find out what happens after you apply to Falmouth and what you'll need to do.
What we're looking for
We want someone who:
- Has business knowledge, experience, and an enquiring attitude.
- Shows self-motivation, a good work ethic, resilience, and perseverance.
- Wants to learn, is open-minded, and takes on uncertainty and challenging situations.
- Values others’ opinions and backgrounds, and accepts feedback to improve their reputation and performance.
- Can take responsibility for their actions and behaviours.
Fees, costs & funding
Tuition fees
3 year course
£9,250 per year - full-time UK/EU
£16,000 per year - full-time international
2 year accelerated course
£11,100 per year - full-time UK/EU
£19,000 per year - full-time international
3 year course
£9,250 per year - full-time UK
£16,950 - full-time EU
£16,950 - full-time international
2 year accelerated course
£11,100 per year - full-time UK
£19,000 - full-time EU
£19,000 - full-time international
Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.
Funding
For the two-year, accelerated degree, students may be eligible for an amount of Long Course Loan in addition to the standard maintenance loan, from Student Finance. The exact amount of funding support you'll receive will be calculated by your regional funding body on application.
For further information about funding, please visit our undergraduate funding page
Ask a student
What better way to find out about life at Falmouth University than by asking our current students?
From course details, our facilities and the local area to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.