Business & Digital Marketing BSc(Hons)

During the first year of your digital marketing degree, you'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you'll get to grips with finance and marketing, and develop an ability to understand and influence people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.

Modules

Market Intelligence
Present and Future of Marketing Communications
The Art of Strategy
Decision Making and Consumer Behaviour
Design Thinking
Navigating Uncertainty

Expanding on your specialist skills and knowledge, you'll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.

Modules

Complex Problem-Solving
B2B and the Marketing Ecosystem
Intelligent Brand Building
Demonstrating Sustainability
Financial Insights
Collaborative Project: Marketing in Digital Environments

As you develop your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.

Modules

Creative & Ethical Leadership
DataLab: Generation, Analysis, Iteration
Consumer Psychology and Emotion by Design
Crafting Your Future: Professional Practice and Research
Social Action Project

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC/UAL Extended Diploma or a Foundation Diploma. 

Check how many points your qualifications are worth

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.

UK applications: 26 January 2022 (for equal consideration)

Late applications will be considered if there are places available. 

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

3 year course

£9,250 per year - full-time UK

£16,950 - full-time EU/international

2 year accelerated course

£11,100 per year - full-time UK

£19,000 - full-time EU/international

3 year course

£9,250 per year - full-time UK

£17,460 per year - full-time EU/international

2 year accelerated course

£11,100 per year - full-time UK

£19,570 per year - full-time EU/international